Research - Target audience

Matei and I decided on a specific target audience questionnaire which we sent out to some people. The responses were given from 10 people from Romania aged between 16-30 years. However, we are really happy with the answers which we got and feel like it helped us a lot in further thinking about how we want our magazine to look and come out.

Down below, you can find the questions as well as the answers in the questionnaire and a link to it, in case you want to check it for yourself.

https://forms.gle/WWy76mTmX3omrLzEA

As you can see, the answers given to the 'where are you from' question are widespread, because people from the same countries either entered a city or the country itself, but as my colleague Matei and I calculated, the correct answers are:

Romania: 90%

Germany:10%

Summary of responses

In addition, based on a compilation of our replies, we discovered what the majority of respondents thought would be a good magazine to read. Since women are the primary audience for our magazine, it made sense for us to distribute it to more of them than men. However, since men are invited to read it and offer feedback, we also chose men for our research.

Therefore:

• 70% are more attracted to fashion than art, and none of them chose photography , however this shows us to concentrate just on fashion and arts

• 50% chose commercial fashion and 50% artistic fashion , that inspired us to combined them and go for the ideea that we had from the start

• 50% liked classy style, 40%street style and 10% sporty. However, we will combine all together

• 80% prefer affortable clothes and just 20% expensive ones

Since the readership profile and target audience questionnaire represent the final posts in our research, we are now completely ready to go and begin organising our first shoot.